The truth about multi level marketing

Hello, and welcome back, or if your new to my blog thank you for stopping in. Today I thought we could look into M-L-M or multi level marketing, I hope you find it interesting and informative.

Ethics and Sustainability Introduction:

Multi-Level Marketing (MLM) has long been a controversial business model, praised by some for its potential to generate income and criticized by others for its ethical implications and sustainability. In this blog post, we will delve into the world of MLM, exploring the ethical considerations surrounding this business model and examining its long-term sustainability.Understanding Multi-Level Marketing: MLM is a business strategy where individuals earn commissions not only for their own sales but also for the sales made by the people they recruit into the program. Participants are encouraged to build a network of distributors or “downlines” to maximize their earning potential through a hierarchical structure.

1.Transparency: One of the key ethical concerns with MLM is the lack of transparency regarding earnings potential, product quality, and the true costs involved in joining and maintaining a distributorship.

2.Recruitment Practices: Critics argue that MLM companies often prioritize recruitment over product sales, leading to a focus on building a large downline rather than selling products to genuine customers.

3.Income Disparities: The income disparity within MLM organizations is a significant ethical issue, with a small percentage of top earners making substantial profits while the majority of participants struggle to break even or make minimal earnings.


1.Market Saturation:

One of the challenges facing MLM companies is market saturation, where the pool of potential customers and distributors becomes exhausted, making it difficult for new recruits to succeed.

2.Product Quality:

The sustainability of an MLM business is closely tied to the quality and value of the products being sold. If the products are not competitive or fail to meet customer expectations, the business may struggle to retain customers and distributors.

3.Regulatory Scrutiny: MLM companies have faced increased regulatory scrutiny and legal challenges due to concerns about deceptive practices, pyramid schemes, and violations of consumer protection laws. Adhering to ethical standards and legal requirements is crucial for the long-term sustainability of MLM businesses.

Conclusion: While MLM offers opportunities for individuals to earn income and build their own businesses, it is essential to approach this business model with caution and critical thinking. Evaluating the ethical implications of MLM practices, considering the sustainability of the business model, and being aware of potential risks are crucial steps for anyone considering involvement in MLM. By promoting transparency, ethical practices, and a focus on product quality and customer satisfaction, MLM companies can work towards building a more sustainable and reputable industry for the future.

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Jon W Bowman

19 thoughts on “The truth about multi level marketing”

  1. It is important for individuals to be informed and cautious when considering involvement in MLM to ensure ethical practices, transparency, and long-term sustainability. Thank you for shedding light on this controversial business model.

    1. Hello Alison, this is definitely a topic that could be talked about for days. There are people that actually swear by this model but it just doesn’t seem right to me, just seems sketchy to me.

  2. Hi Jon, I know first-hand about MLM companies and how they work. I’ve been in several MLM companies. If I don’t believe in the product alone, I have a hard time endorsing the business model associated with it. The product has to be phenomenal and live up to the hype for me to bring others on board to do the same. I have never been successful with this business model, and unfortunately, the credibility of each company and its products have proven to be not as advertised. I think it’s a good thing for people to question the authenticity of any business and do their own research before diving in.

    1. Hi Vanessa, with this model I think you would need to eat, sleep, and drink the product. You will not last long cheating people, so you better believe in what you pedal. Not my cup of tea.

  3. I have been involved in an MLM company, and will never be again. Lots of people lose money with them, and now I can’t believe I was lured into it. It doesn’t really matter if the products are great, they usually are, it’s a completely unethcial and unsustainable buisness model. Stay clear of it.

  4. In my life life i have been involved with several MLM schemes. They promise the world, but many lake in credibility. Unless you are good recruiter they may not be for you. My preference is the make money online niche where you can practice your persuasion skills in an ethical way.

    1. Hello Scott, you can probably do MLM and be ethical about it, but I do believe it would be an uphill battle because in essence it is the legitimate version of the old pyramid scheme that was very unethical.

  5. I think the MLM model is good in principle, and can be great for many people, but you’ve certainly identified the problems.

    Like all businesses, if the product isn’t good, the business isn’t going to be sustainable as an actual business selling products to customers who want that product. That’s when the focus will inevitably be on recruiting, the “customer” then isn’t the end user of the product, it’s just people hoping to make money recruiting more people – and then we’re veering into pyramid territory. And when my target market isn’t people who could actually use the product, but instead my friends and family I’m roping into a pyramid scheme, that’s when there’s going to be a huge problem.

    1. Hello Nathan, hope all is well. Definitely the first thing to come to mind is pyramid scheme, even when you have a good product it’s going to be a hard sale.

  6. It is an interesting topic to be talking about MLM. I got mixed up with a company doing that waayyy back when. It was called the Dream Maker Network. But only recently I started in with a company that was likely MLM in their earlier days but now they have articles on their site to vehemently oppose the thinking that they are MLM. The Products were mostly all eco-friendly but I just couldn’t keep up the pace with monthly payments for the every day products I was using and I failed at getting others interested. To this day I have one product of theirs that I pay a non-member price for. And it works like no other.

    1. Hello Robert, hope all is well. I can remember in the early eighties a lot of people getting involved in pyramid schemes. Now it’s MLM which is close to the same model, now you just have more legitimacy. I can definitely see the stigma comes from, not a lot of people want to be want to caught up in it when they think it’s a scam.

  7. Jon,
    I’ve dabbled in a couple of MLM ventures myself. You’ve got a solid grasp on how this business works. From what I’ve seen, unless you’ve got a knack for recruiting, the cash flow tends to be on the slim side. It’s great to hear your insights on this!

    1. Hello Sherri, hope all is well. I definitely think you would need to be a hustler, if it’s a good product great. I do see this could be sketchy as well.

  8. Jon, thanks for discussing this important yet controversial topic. I personally have not gone anywhere near it because I’ve not really heard good things about it. I think you’ve done the right thing to go through it and explain what it is. For many people that I know and trust they’ve had bad experiences, so I think I will kindly step away from this one. Thanks for your insights. Atif

    1. Hello Atif, hope you are doing well. I remember the pyramid schemes in the early eighties, same model just MLM actually have a product. Never heard of anyone really doing any good with it.

  9. Thank you for the heads-up about the MLM business model. I must admit I didn’t really know what this kind of business really was when I notice the following incident at my workplace. I remember there was someone selling and marketing eco-friendly products during job hours. He was conveying people at afterworks meetings where he tried to recrute them. He was rapidly fired after many complained about his behaviour. From then, I don’t see with a good eye this kind of business model.

    1. Hello Martin, hope all is well with you. I remember these when I was a kid they were pyramid schemes, now they just found a loop hole to legitimize them with a “product”. Still doesn’t seem right.

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